Tuesday, March 27, 2012

Advertising Career at a Glance

Advertising is the art of conveying a message to the masses. Advertisements generally persuade people about commercial products, services and even draw attention towards social issues. Advertising is one of the chief divisions of any industry that ensures the industry’s competitiveness in the corporate milieu. Indian advertising industry is on a roll and is all set to provide quality job to thousands of individuals in next few years.


A career in advertising is a lucrative employment option that one can choose in the rapidly growing Indian economy. Advertising agencies generally prefer highly creative and talented individuals who can think independently and at the same time work as excellent team players. If you are interested in pursuing a career in advertising, you must be highly target oriented and willing to work in a pressure cooker like environment. Since this industry is very competitive, you must be willing to give your best at all times to make a successful career.
To get into a specific department of an advertisement agency, you could choose from the following courses:

1.    Client Servicing: A post graduate diploma or an MBA in marketing
2.    Studio: Course in commercial art or fine arts (BFA or MFA)
3.    Media: Journalism, Mass Communication or an MBA
4.    Finance: CA, ICWA, MBA (Finance)
5.    Films: Specialisation in audio visuals
6.    Production: A course in printing and pre – press processes.
The first and the foremost requisite to take up a position in advertising world is to have a creative spark in one’s life. This creativity can be in any form, be it in language, communication skills, drawing, innovative thinking, and so on. 

Eligibility for most of the advertising postgraduate courses is graduation in any discipline with a minimum of 50 percent marks. Admission to most of these courses is based on an entrance exam and/or interview. Some institutions also offer graduate level courses in advertising, for which they admit students who have cleared class XII.

Various domestic and multinational companies in India certainly need highly qualified and experienced manpower for advertising. However, individual creativity and capability for innovation any day counts more than academic degrees in this fast paced business.

Job prospect

Job opportunities in advertising include openings in private advertising agencies; advertising departments of private and public sector companies. Job seekers can also find openings in newspapers, journals, magazines; commercial section of radio or television; market research organizations and so on. One can also work as a freelancer.
Advertising manager, sales manager, public relations director, creative director, copy writer, and marketing communications manager are some of the major job opportunities in this field.


Positives/Negatives

+ives
• Challenging and satisfying job
• Hefty growth prospects that are one of the best in the country
• Heavy pay packets with dollops of project related incentives
• Chances of meeting the legends of advertising

-ives

• An industry that is known for its extremely long working hours
• High pressure and stress inducing work environment

Institutes to watch out for

1.    Indian Institute Of Mass Communication, Aruna Asaf Marg, JNU, New Campus, New Delhi - 110 067 URL : www.iimc.nic.in
2.    Mudra Institute Of Communications (MICA), Shela, Ahmedabad - 380 007, Gujarat URL: www.mica-india.net
3.    Narsee Monjee Institute of Management Studies, V.L.Mehta Road, Vile Parle(West), Mumbai - 400 056, Maharashtra URL: www.nmims.edu
4.    Xavier's Institute Of Communication, St. Xavier's College , 5, Mahapalika Marg, Mumbai - 400 001 , Maharashtra URL: www.xaviercomm.org
5.    Symbiosis Institiute of Media and Communication, Pune URL:www.simc.edu